Success Story of a Day care business in London

How Leads Gen, Helped MRN Nurseries to get a house full in just 3 months.

Shuja Haider

6/23/20242 min read

How We Filled MRN Nurseries with Happy Faces in 2 Months

MRN Nurseries, a beloved daycare provider in London and Bristol, needed a solution to a common problem. They had a decent budget for Google Ads and social media ads, but the clicks weren't leading to the nursery enrollments they desired. While they were getting clicks, the average Click-Through Rate (CTR) was low, and many leads were irrelevant – job applications instead of daycare inquiries!

Lead Gen Marketers and Strategist Team entered the scene, ready to optimize for success. Our team of experts conducted a thorough analysis of MRN Nurseries' ad accounts, wielding the power of Conversion Rate Optimization (CRO).

Here's how we transformed their ad campaigns:

  • Ad Alchemy: We crafted compelling and informative ad copy, replacing generic messages with headlines that resonated with parents seeking a nurturing daycare experience.

  • Creative Refresh: Gone were the bland visuals! We replaced them with eye-catching images and videos that showcased happy children and vibrant daycare environments – visuals that truly connect with parents.

  • Budgeting & Bidding Brainiacs: We meticulously reviewed and optimized MRN Nurseries' budget allocation and bidding strategies, ensuring maximum reach and efficient spending within their budget.

  • Audience Acuity: Our laser-focused targeting ensured that the right message landed with the right audience – parents actively searching for childcare options.

The Results? A Bumper Crop of High-Quality Leads!

Our CRO magic transformed lead generation. We started receiving a steady stream of MQLs (Marketing Qualified Leads) – parents genuinely interested in enrolling their children at MRN Nurseries. But our work wasn't finished yet!

Nurturing Leads for Success: We emphasized the importance of timely outreach to the MRN Nurseries sales team. By promptly contacting leads, we ensured their interest remained strong.

Building Brand Awareness: To further amplify MRN Nurseries' presence, we launched targeted Youtube ad campaigns. These brand awareness campaigns helped capture a larger share of voice in the London and Bristol daycare market.

The Grand Finale: A Full House in Two Months!

The combined power of Google Ads, Meta Ads, and Youtube Ads yielded phenomenal results. Within just two months, MRN Nurseries received enough qualified leads to fill all four of their branches! Happy parents, happy children, and a thriving MRN Nurseries – a story of success all around!

This is the Lead Gen Marketers and Strategist Team difference. We don't just generate clicks; we generate results that fill your childcare centers with happy faces. Are you ready to transform your daycare business? Let's chat and discuss how we can help!

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